Moonshine, a clear un-aged whiskey, evokes imagery of lawlessness and Prohibition in the early 1930s. So with Prohibition long gone, why is moonshine still thriving today and why is it illegal?

Jaime Joyce, author of Moonshine: A Cultural History of America’s Most Infamous Liquor, tells Reason.TV’s Anthony Fisher that it’s a matter of economics, since moonshine is prevalent in poor, rural America. Joyce explains the cultural significance of moonshine and the role it played in the creation of NASCAR.