Cambridge Analytica Scourge
Cambridge Analytica is a company that offers services to businesses and political parties who want to “change audience behaviour,” the Guardian reports. “It claims to be able to analyse huge amounts of consumer data and combine that with behavioural science to identify people who organisations can target with marketing material. It collects data from a wide range of sources, including social media platforms such as Facebook, and its own polling.”
Now, the company is under attack from leftists because it has been helping conservatives close the gaps with Liberals, and use Facebook as effectively to run campaigns. Lionel Nation explains.
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