On tap tonight: Lech, Poland.
Besides featuring the music of the Breeders, this commercial shot in Rosarito, Mexico, also invokes a second cultural reference point. The ad agency used the same water tank at the Baja Fox Studios that served as a backdrop for the movie Titanic.
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On tap tonight: Carlton Draught, Australia.
Can a passion for Flashdance help a young man realize his life’s dream to become a brewer?
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On tap tonight: Armstrong, South Africa.
When the women come a-calling, the men do some fast installing to keep their neighborhood hangout a well-preserved secret.
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On tap tonight: Royal, Denmark.
A young man has a difficult choice to make: Whether to stay loyal to his friends or take up with a woman eager to date him.
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On tap tonight: Guinness, Ireland.
The YouTube title describes this as a “banned beer commercial,” but that’s a misnomer. It’s actually not a genuine Guinness commercial at all, but instead an ad director’s idea of a joke. Using his own equipment, he created the commercial on a budget of $320, paying the actress $300 and using the balance of $20 to buy food and a six-pack of Guinness. “IT was meant to either make people laugh or get really disgusted,” he explained. “I rather people felt the former because that’s why it was made. Just for fun.”
Diageo, which owns the Guinness brand, is pushing to have the spot removed from YouTube, so enjoy it while you can.
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On tap tonight: Ringnes, Norway.
The cure for Norwegian Inherited Stiffness Syndrome.
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On tap tonight: Stolichnoye, Russia.
See what a little practice will get you.
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On tap tonight: Imperial, Costa Rica.
Need a chaser after munching some hot, spicy food? Try Imperial.
Cae Bien! People like it.
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On tap tonight: Carling’s Black Label, USA.
While Carling reached its peak as an American beer, it’s originally a Canadian lager, first brewed beginning in 1840 in the city of London, Ontario Province. In 1880, an American brewery in Cleveland, Ohio, acquired the rights to produce the Carling brand beers and lagers stateside. The Carling formula: To offer a high-quality lager, at budget prices. To accomplish that, Carling would be bottled regionally at eight or so brewing plants scattered around the United States.
The brand enjoyed its greatest success in the 1950s and 1960s after hiring Jeanne Goodspeed, a New York actress and model, to appear in TV commercials as “Mabel,” the smiling waitress ever-on-the-ready to serve Black Label, while a popular jingle drove home the message — “Hey Mabel — Black Label.” After Goodspeed retired to become a mother, Carling didn’t hire a replacement, but instead created a cartoon likeness of Mabel.
Carling ceased to exist as a stand-alone US brewery in 1979. Since then, other breweries have maintained the line, the most recent being Pabst.
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On tap tonight: DB Draught, New Zealand.
Lift a glass to the Heavens, and pray you deserve it.
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