Call Me Stormy

Finding righteous currents in turbulent times

L.H.O.O.Q.

In 1919, the Surrealist Marcel Duchamp shocked the art world by drawing a mustache and beard on a cheap postcard reproduction of the Mona Lisa, and then appending the title “L.H.O.O.Q.” The latter blasphemy was a wicked pun, meant to evoke the French expression, “Elle a chaud au cul,” which translates as “She has a hot ass.”

Now, a Buenos Aires advertising agency has combined some larger-than-life Surrealist imagery with the everyday fantasy of making like Chuck Norris and kicking some serious ass. It might sound like a recipe for disaster or deviancy, but happiness ensues, and it’s all for a good cause — to market Diesel sneakers. H/T culturepub

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