Bud Light VP: She Be Gone!
Bud Light’s beleaguered marketing vice president, Alissa Heinerscheid, has taken a leave of absence. This comes after the monstrous backlash against the brand following its decision to hire transgender Dylan Mulvaney to promote the beer.
Heinerscheid, who was behind that decision, will be replaced by Todd Allen, Budweiser’s global marketing vice president. Technically, she has not resigned, but we doubt she will be back anytime soon in any capacity. More from Steve Turley.
