It’s That Time To Cringe
Pride Month 2026 is upon us – we’ve found some absolute gems buried in the corporate cringe pile this year. HelloFresh kicked things off by suggesting their high-fiber recipes for people who are “prepping” this Pride Month — yes, that kind of prepping. They also approved a “Bottoms Up” discount code. We’re cancelling our HelloFresh subscription.
But that’s the warm up. The main event is the 2022 Postmates Pride ad which has resurfaced and it is genuinely one of the most deranged pieces of corporate marketing ever committed to video. They partnered with a colorectal surgeon — an actual ass doctor — to create a scientifically approved bottom-friendly menu for Pride Month. Complete with fruits dressed in fishnet stockings, a detailed guide on what to eat so you don’t make a mess, and a very confusing milkshake.
Also on the agenda — the Nashville Predators rebranding as the Gay Predators, the Twink Pride flag from Vitamin Water that is concerning for several reasons, and a Steam game called Pronoun Palace where you defeat enemies using estrogen spells and j!zz ropes. We have questions about the last one.
It’s only the 8th of June. We’ve got three more weeks of this.
LET’S GO!! Here’s more from Bearing.
