The M&Ms Blunder
Danger Dolan exposes the 15 worst business decisions ever because of greed, ignorance or just plain desperation. Among them was when in 1981 before the film was shot, ET director Steven Spielberg approached the Mars confectionary company to feature M&Ms as a small plot device in the film. Mars immediately declined, forcing producers of the film to go with their second choice–the Hershey Company and Reese’s Pieces. As you’ve guessed by now, Hershey profits soared in the coming months and Mars executives were left wiping egg off their faces. Checkout Danger Dolan’s compilation of 14 other poor business decisions.
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