Guido’s Call: Buy My Undies!
Adam Hyde aka Guido McShortass aka Abbie Chatfield’s handbag holder – has barely touched down from his American deportation and he’s already landed himself a Bonds underwear brand ambassadorship. Yes, that Bonds. Australia’s most iconic underwear brand has chosen this man to represent them, and the internet is not happy about it.
SugarTits and I react to the Adam Hyde Bonds campaign in full — including a very concerning look at what may or may not be stuffing — and break down why thousands of Australians are now calling for a full Bonds boycott. Think Bud Light, but with jocks. Bonds is no stranger to controversy either, having previously partnered with Minus 18 on a non-binary underwear campaign, so this latest move is raising a lot of familiar questions about where the brand is headed.
But that’s not all. Where there’s Guido McShortass, Abbie Chatfield is never far behind. We also take a look at Abbie’s latest announcement — a watermark she plans to slap over her face to stop the media from screenshotting her “looking manic” — and spoiler: she doesn’t seem to realize AI exists. We also dig into her upcoming live show, “Abbie Chatfield Loves Men (Not All Men)”, a tour about toxic masculinity that somehow has school group bookings available. Year 10 boys, we’re so sorry.
LET’S GO!! Here’s more from Bearing.
